Overview

ATC Offshore is a Registered Training Organisation (RTO) providing offshore and safety training across Western Australia and internationally. I was engaged to elevate the brand’s digital presence, streamline lead generation, and create campaign assets that clearly communicated the company’s credibility and global reach.

My Role

• Digital Strategy & Campaign Development: Designed and implemented a complete marketing funnel targeting private vessel operators and international clients.

• Web Design & UX: Designed and developed a modern, high-performance website that communicates ATC’s expertise, integrates course information, and optimises conversions.

• Creative Direction: Developed visual and messaging frameworks across digital and print platforms to unify the brand’s tone and presentation.

• Content Creation: Designed capability statements, social graphics, and course brochures, ensuring alignment with RTO compliance and branding standards.

• Lead Generation: Built and managed digital campaigns through targeted landing pages, analytics, and EDM sequences, increasing qualified inquiries.

• Stakeholder Collaboration: Worked directly with management to align creative direction with business goals, delivering design, content, and analytics in tandem.

Output

• Complete website redesign, including custom visuals and UX tailored to training and compliance industries.

• Suite of digital collateral: capability statements, EDM templates, and lead-generation campaign assets.

• Integration of analytics and tracking systems to monitor performance and optimise campaigns.

Outcome

The rebrand positioned ATC Offshore as a top-tier provider in the offshore training sector, increasing web traffic, inquiry conversions, and brand trust across domestic and international audiences.