Overview

Short Order Burgers is a well-known Perth hospitality brand recognised for its American-style burgers and cult following. I was brought on to direct content creation and deliver a cohesive visual campaign strategy that captured the brand’s energy, craftsmanship, and community appeal.

My Role

• Creative Direction & Content Planning: Designed an ongoing content strategy focused on storytelling through food, people, and place.

• Videography & Photography: Shot and edited short-form video reels, social media content, and menu photography that aligned with the brand’s tone.

• Brand Marketing: Produced campaign assets for promotions, limited releases, and event activations, ensuring visual consistency across all channels.

• Design Integration: Designed supporting marketing materials including menus, in-store displays, and promotional assets.

• Collaboration: Worked directly with the owner and kitchen team to plan shoots, streamline content rollout, and maintain the brand’s visual rhythm.

Output

• Ongoing social media content: two reels per week, story posts, and photography sets for menu and campaign features.

• Promotional materials for seasonal and limited-edition menu launches.

• Visual assets for in-store displays and online advertising campaigns.

Outcome

The refreshed content direction strengthened Short Order’s online engagement and brand recognition, delivering a consistent visual identity that reflected the brand’s personality and premium positioning in Perth’s burger scene.